That logo and the chevron stripes on the arm are a nod to the uniforms worn in the Civil War by Union soldiers, the basis of the Blue Jackets nickname. One other element kept from the Blue Jackets ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

When the Detroit Red Wings and Columbus Blue Jackets take the ice for the NHL Stadium Series on March 1 at the Ohio State University, it'll be difficult to locate the octopi and buckeyes on their ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

Oft associated with white button-downs, Excel spreadsheets, and Cava grain bowls, men’s vests can be much more than a gray fleece layer with a company logo (though there’s nothing wrong with ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

Kendrick Lamar sported a letterman-style jacket during his Super Bowl halftime performance Sunday, but it wasn't repping ...