Starting next month, the newly rebranded Prime Video Ultra will cost $2 more per month, while 4K video support will be stripped from the ad-supported plan.

The cost to remove ads will rise from $3 to $5 per month starting in April, with new features like 4K video being added to ...

Amazon is increasing the price for its Prime Video ad-free tier, doubling the previous cost to opt out of ads on the ...

Amazon has announced a new ‘Prime Video Ultra’ streaming tier launching next month that replaces the current ad-free plan.

Details explored on Amazon announcing that the Amazon Prime streaming platform website price for advertisement free viewing is going to be increased from April 10, 2026.

A familiar streaming perk is evolving into something new, giving subscribers another choice in how they experience their favorite shows.

Prime Video users in the US will soon to pay a more expensive $4.99/month Prime Video Ultra add-on to watch content in 4K and without ads.

The revamped Prime Video ‘Ultra’ tier will cost $4.99 per month and come with ‘exclusive’ access to 4K streams. is a news ...

If you want to keep enjoying Prime Video shows like "Reacher" without ads, get ready to open your wallet.

Amazon is increasing the price of its ad-free video streaming of, along with rebranding it as Prime Video Ultra.

Amazon is raising the price of its ad-free Prime Video subscription and locking 4K UHD streaming behind this new tier.

Meara covers streaming service news for CNET. She graduated from the University of Texas at Austin with a degree in journalism. When she's not writing, she likes to dote over her cat, sip black coffee ...