While nimbleness, speed and cultural resonance play a central role, brands can create fresh ideas and use local idioms relevant to a particular geography. “Multiple executions are the norm, and ads ...

It was a moment designed for lighthearted fun, a staple of modern stadium entertainment. During a Coldplay concert at Gillette Stadium in Boston, the massive jumbotron screens began their familiar ...

The Astronomer CEO's resignation from the software development company could prove costly, experts tell Newsweek.

After Astronomer’s Coldplay kiss cam drama went viral, Ryan Reynolds' ad agency tapped Gwyneth Paltrow — Chris Martin’s ex — for a perfectly sarcastic response.

How did the Kristin Cabot scandal at the Coldplay concert impact workplace ethics discussions? Imagine attending a concert, ...

In a one-minute video posted to YouTube and shared widely across social media, Paltrow—yes, the Oscar-winning actress, ...

The company at the heart of the Coldplay 'kiss cam' scandal has released a video featuring the ex-wife of Chris Martin.

Astronomer turned a viral CEO scandal into a data-driven PR win—showcasing the power of real-time analytics, AI ...

Astronomer's HR chief, Kristin Cabot, has resigned following the viral Coldplay kiss cam incident that exposed her affair with former CEO Andy Byron.

The video of Astronomer CEO Andy Byron ignited the internet. Here's a play-by-play of how a few Coldplay fans led to a viral moment.

LONDON (AP) — A routine moment of crowdwork at a Coldplay concert went viral last week when a couple tried to avoid the ...

American tech company, Astronomer, made headlines worldwide after former executive Andy Byron was caught canoodling his ...