Nearly half of B2B marketers in India say they have to justify marketing spend to C-suite every month Majority of B2B ...

Multi Touch Attribution Market Size Multi-Touch Attribution market is growing rapidly, driven by digital marketing adoption, AI integration ...

A coalition comprised of 17 companies with a stake in local TV/video provided case studies to trade groups TVB & CIMM. The ...

LinkedIn’s new ‘B2B ROI Impact’ research highlights the ongoing pressures that marketers face to demonstrate the impact of their work on company revenue.

Indianapolis-based B2B content platform, The Juice, announced today that it has acquired audience marketing platform ...

San Francisco-based product manager Rajas Kshirsagar has been making waves in the advertising technology space with his ...

According to CreativeX, ad creative is responsible for nearly half of sales lift. So why doesn’t creative get the credit it ...

Social media creators are suing over browser extensions designed to find discounts for online shoppers at checkout, claiming the services are stealing their rightfully earned sales commissions. The ...

Discover Fiverr Go, an AI platform empowering creators to protect their rights, scale businesses, & reimagine AI ...

In an era where AI tools often exploit human creativity without proper attribution or compensation, Fiverr sees a critical opportunity to reshape this dynamic. The company's vision, showcased in a ...

Roku is betting on their Data Cloud to provide better, more targeted advertising for media, agencies, and brand customers and more valuable advertising budgets to Roku. In this interview with Roku's ...

Thank you very much, operator, and good afternoon, everybody, and thank you for joining the Compass fourth quarter and full year 2024 ...