As AI evolves, its role in marketing will only grow. By embracing data-driven insights and AI-powered tools, marketers can unlock unprecedented levels of efficiency, creativity and ROI.

Because we’re constantly bombarded with messages, it’s harder than ever for business owners to cut through the clamor to ...

Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, ...

First-party data collaboration helps advertisers and publishers enhance targeting, optimize performance and drive better ...

Compliant has experienced significant growth doubling clients and revenue in the last year, increasing brand website audits by 50%, and a 250% increase in data compliance impressions measured. Its ...

LinkedIn's new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy.

For independent Los Angeles-based agency and consulting firm Wild Card Creative Group (WCCG), the goal – past and present – ...

The financial implications of maintaining the status quo are severe. As more clients move work in-house and consultancies ...

Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?

With tighter budgets and multi-channel campaigns becoming the norm, accurate attribution modelling is critical for effective budget allocation. However, the traditional approach to attribution ...