In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

First-party data helps businesses make more money; it’s that simple. Seventy-two percent of business decision makers surveyed ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

Historically, regional banks and credit unions have built their brands through personal relationships with their account ...

From chatbots and predictive analytics to hyper-personalised mail campaigns and intelligent customer segmentation, AI ...

Users in the test group are unimpressed by the video ads, which play automatically. Customers say they will be eager to toss ...

In a sense, the book trains you to create mental “silos” where all your best ideas and problem-solving skills can flourish.

The latest marketing campaign launches a week before the college basketball tournament, tapping into a growing market for ...

Bank technology firm Fiserv agreed to buy the Netherlands-based company, which sells multichannel processing systems. Also: ...