In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

First-party data helps businesses make more money; it’s that simple. Seventy-two percent of business decision makers surveyed ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

Users in the test group are unimpressed by the video ads, which play automatically. Customers say they will be eager to toss ...

From chatbots and predictive analytics to hyper-personalised mail campaigns and intelligent customer segmentation, AI ...

This radio-volume trick is no different. So, let’s take a look at eight traits people typically share when they can’t resist ...

Bank technology firm Fiserv agreed to buy the Netherlands-based company, which sells multichannel processing systems. Also: ...

Macmillan and Flatiron Books, the imprint behind Careless People, were named in Meta’s arbitration request. But the publisher ...

Social commerce for marketers transforms platforms into revenue drivers, creating seamless shopping experiences and boosts ...

Today, at Adobe Summit - the flagship digital experience conference - Adobe (Nasdaq:ADBE) unveiled its strategy and product ...

Years of studying Satoshi Nakamoto led me to a new prime suspect. What if crypto’s creator isn’t the benign figure people ...