In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science.

The companies that get this balance right will not only build trust but also future-proof their marketing strategies.

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

Users in the test group are unimpressed by the video ads, which play automatically. Customers say they will be eager to toss ...

From chatbots and predictive analytics to hyper-personalised mail campaigns and intelligent customer segmentation, AI ...

Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor. The report was based on data from a survey of 1,576 Amazon ...

In a sense, the book trains you to create mental “silos” where all your best ideas and problem-solving skills can flourish.

While only 5% of survey respondents said they trusted Temu, 53% of the consumers still said they shopped at the China-based retailer in the last year, the survey and study by Omnisend, an e-commerce ...

The latest marketing campaign launches a week before the college basketball tournament, tapping into a growing market for ...