In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science.

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

First-party data helps businesses make more money; it’s that simple. Seventy-two percent of business decision makers surveyed ...

Users in the test group are unimpressed by the video ads, which play automatically. Customers say they will be eager to toss ...

From chatbots and predictive analytics to hyper-personalised mail campaigns and intelligent customer segmentation, AI ...

Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor. The report was based on data from a survey of 1,576 Amazon ...

While only 5% of survey respondents said they trusted Temu, 53% of the consumers still said they shopped at the China-based retailer in the last year, the survey and study by Omnisend, an e-commerce ...

This radio-volume trick is no different. So, let’s take a look at eight traits people typically share when they can’t resist ...

The marketing boss and vice-president of The Drum Awards for Marketing Americas jury explains how the brand is on a mission not just to sell art supplies but to protect children’s creativity.

Macmillan and Flatiron Books, the imprint behind Careless People, were named in Meta’s arbitration request. But the publisher ...

Close your eyes and picture your guest—whether your current guest, or the one you covet. Not so easy, right? Different ...