Feel awkward saying “let’s catch up”? A simple shift—offering a clear reason—can ease the discomfort and spark real ...

Your choice of media channel mix signals more about the quality perceptions of your brand than you might imagine.

Yes, smartphones are designed to keep your attention, but even when it is out of reach, people will still find ways to ...

Despite Kenya’s growing mental health crisis, a stark paradox persists. Many psychology graduates are finding themselves ...

Explore how China employs sophisticated psychological strategies to influence global perceptions and navigate the ...

A major new international study exploring the long-term relationship between job and life satisfaction shows that personal ...

In today’s fast-paced, technology-driven world, it’s easy to spend most of our time indoors -whether at work, home, or ...

Among several rare books and manuscripts presented there is one incunabula, The Book of Prophets, printed by the Soncino ...

Four University of Iowa faculty members have been selected as recipients of the Iowa Mid-Career Faculty Scholar Awards for ...

Aniete UdohIn a world where marketing is evolving at lightning speed, Anietie Udoh, Divisional Director of Marketing at Marketing Edge, sheds light on how W. Edwards Deming’s 14 principles provide the ...

Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

Wearing blue blazers and armed with memorized presentations and professional prowess, five girls from Methuen will soon be ...