Beer made with bear poop, a ‘likely’ first, brewed for the Super Bowl

It's a likely first, Columbia Sportswear said.
KOIN

Columbia, Breakside team up for beer made with bear poop for the Super Bowl

Two local businesses, Columbia Sportswear and Breakside Brewing, are teaming up for the Super Bowl to create a beer made with ...

This stomach-churning beer called ‘Nature Calls’ to debut at 2026 Super Bowl

A brand-new brew made with black bear poop will be making its debut at Super Bowl LX next month in what is likely a first in ...

‘Nature Calls’: Columbia Sportswear, Breakside Brewery partner for bear poop-infused craft beer

Columbia Sportswear has partnered with Breakside Brewery to create a craft beer infused with bear poop for football fans.

Beer collab from two Portland companies that uses actual bear poop to be served outside the Super Bowl

It does call the beer 100% safe to drink, however.
Axios

Bear poop is the surprise ingredient in this new beer

Portland-based Columbia Sportswear and Breakside Brewery are behind a limited-edition beer made with bear poop.