How the brain interprets the dress illusion. In person, the dress is clearly blue and black.The lighting of the image, which has a bluish tint, appears to be what is throwing people's brains off.

Some people see a white and gold dress in dark shadow. Some people see a blue and black dress washed out in bright light. Some people see one interpretation and then switch to the other.

To recap: A cellphone picture of a wedding guest’s dress, uploaded to the internet, sharply divided people into those who saw it as white and gold and those who saw it in black and blue—even ...

Sorry white and gold people, 'the dress' is actually blue and black. There is a definitive answer to the color question. The retailer of the dress, Roman Originals, confirmed that the dress is ...

The infamous white and gold or blue and black dress that went viral turns 10. TODAY looks back at this pop culture moment and asks what color do you see?

The Experience Machine: How Our Minds Predict and Shape Reality, by Andy Clark, Pantheon Books, 304 pages, $30. For René Descartes, minds were essentially thinking (or feeling) things. For the ...

Your brain is not a hard drive—it’s better. With the right training, it can store, recall, and process information with astonishing clarity. Here are 10 powerful books that help you do exactly ...