As salon leaders, knowledge sharing enables us to make more strategic business decisions, evaluate brands, effectively protect our margins and better serve our clients.

A rainstorm nearly ruined a live cooking event. What happened next became the blueprint for how this CEO thinks about brand storytelling.

A single misstep or misunderstanding can put a brand’s reputation at risk. Businesses need thoughtful strategies to address crises and rebuild trust and credibility.

Abstract: The aims of this study is to look into how social media marketing actions (SMMA) can build brand loyalty through trust and ownership in the brand. The research design used is quantitative, ...