For years, most golfers picked a golf ball for all the wrong reasons. They played what their favorite tour player played. They grabbed whatever was on sale. They used the ball their buddy swore by.

Specs: Three-piece, urethane-covered ball with hydrophobic coating. Who it’s for: Golfers who often play in wet or muddy conditions and who want a ball that maintains consistent flight and spin. What ...

Editor's note:Chris Gotterup claimed his second victory of 2026 by beating Japan's Hideki Matsuyama in a playoff at the WM Phoenix Open. The piece below was written about his season-starting victory ...

Whenever Tiger Woods makes his long-awaited return to professional golf, he’ll do so with a new golf ball. Bridgestone Golf announced its new 2026 Tour B golf ball lineup on Tuesday, featuring a new ...

Before Adam Rehberg could explain Bridgestone Golf’s VeloSurge technology, I took away the two words golf-ball marketing leans on most: faster and longer. He laughed, accepted the challenge and went ...

Looking to learn what you need to know about the latest new products from Bridgestone? These handy thumbnails will keep you up to date on the company's new releases across all ball catetgories.

The holidays will be here before you know it, and we're here to help you find the perfect gift for the golfer in your life. USA TODAY Sports - Golfweek 'It's out of control': PGA Tour Champions ...