International News Media Association11d
To bundle or to unbundle: What do the fastest-growing media’s directors suggest?
During the INMA Media Subscriptions Summit 2025 in Amsterdam, panellists from Condé Nast, Der Spiegel, Newsquest Media Group, ...
Harvard Business School7y
The Dynamic Effects of Bundling as a Product Strategy
Derdenger, Timothy, and Vineet Kumar. "The Dynamic Effects of Bundling as a Product Strategy." Marketing Science 32, no. 6 (November–December 2013): 827–859.
International News Media Association10d
WSJ+ bundling initiative goes for depth instead of breadth
During the recent INMA Media Subscriptions Summit, Todd Olsted, vice president/bundle subscription strategy at Dow Jones, ...