How cognitive dissonance affects us: This experiment revealed a crucial point: when our actions contradict our beliefs, we ...

Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. The clashing cognitions may include ideas, beliefs, or the knowledge that ...

It happens to the best of us, but there's actually a name for that discomfort you're experiencing: cognitive dissonance. Cognitive dissonance is the mental discomfort that results from holding two ...

So I understand this is an acceptable place to vent. But what happen to the concept of integrity? I mean seriously, every time someone tries to bring the concept of integrity, or its sister concept ...

In the world of storytelling, whether in film, literature, or any narrative art, cognitive dissonance is a powerful tool.