As I was editing the following interview with Charles Gaba, founder of ACAsignups.com, I was reminded of something Will ...

Cognitive dissonance theory suggests that people naturally want to live in a state of cognitive harmony – when beliefs and actions are in line. If they don’t line up, it can make people feel ...

The theory and definition of cognitive dissonance describes the tension that occurs when your beliefs and behaviors don’t match up. Learn why it can play an important role in your everyday ...

Cognitive dissonance is the discomfort you feel when your beliefs and actions do not align. Learn more about the signs and causes as well as how to cope.

Americans have a conflicted relationship with sweetness, as illustrated by new research from the International Food ...

However, it is also important for understanding various aspects of cognitive dissonance. The large-scale questionnaire about American's tattoo regret has a lot of findings that would be directly ...

A common example of cognitive dissonance in the business world is the occurrence of "buyer's remorse," according to Tutor2U.com.

Cognitive dissonance: The person feels guilty about buying cheap clothes from companies that engage in harmful practices. However, they are unable to afford more expensive, ethically made clothing.

Rothgerber H. (2020). Meat-related cognitive dissonance: A conceptual framework for understanding how meat eaters reduce negative arousal from eating animals. https://pubmed.ncbi.nlm.nih.gov/31707073/ ...

Cognitive dissonance refers to the discomfort people feel when their actions conflict with their beliefs or values. For example, someone who opposes a political leader might feel uneasy if asked ...

Cognitive dissonance is a common mental phenomenon that affects people differently based on their background, trauma, and emotions. There are ways to work through it.