Collectivism contrasts with individualism, in which personal needs take precedence. Traits of Collectivist Cultures. In collectivistic cultures, people are considered "good" if they are generous ...

A collectivist culture is one that prizes the group identity in which members of the culture strive to satisfy the goals of the group. Most cultural groups in Western societies are individualist ...

Collectivism can damage a society. Collectivist cultures rank high in masculinity, ultimately reducing the role of women. In collectivist cultures, inequality of all minority people is a problem.

Individualism is about having the freedom to be who you are—not going it alone. Skip to content ... in more collectivist cultures, a different pattern tends to emerge.

In collectivist cultures, there’s less emphasis on you as an individual, separate from other people. One contrast that some researchers studied is accommodation versus influence. The U.S. emphasizes ...

Equating individualism with selfishness may be a mistake: Some of the world's wealthiest and most individualistic countries are some of the most altruistic, says 13.7 guest commentator Abigail Marsh.

These collectivist cultures emphasize loyalty not to the state or country, but to family and friends. For the full study, which was published in the March issue of the Journal of Business ...