Color psychology, the study of hues and their impact on human behavior, suggests that the colors we wear can significantly influence our mood, confidence, and the impressions we leave on others.

Up to 90% of a consumer's initial judgment of a product is based on color, according to an infographic released ... Furthermore, certain colors speak to the psychology of certain types of buyers, ...

In marketing, companies will use color psychology to create their brand based on how they want to be perceived and to ...