Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

A wise manager in this field, Vijaya Chaitanya Palanki, created an advanced Consumer Churn Prediction Tool to reduce the first-year customer churn by 10% and the long-term churn by 9%.

Product sales for the vaccine specialist Valneva reached €170m despite slow US sales of its chikungunya vaccine.

Introverts often thrive in environments that offer autonomy, solitude, and minimal social interaction. While some might ...

With its $80 million funding round, Hightouch becomes a startup unicorn. It uses AI to transform marketing and sales, ...

Discover how artificial intelligence and data-driven strategies are revolutionizing digital PR and enhancing campaign ...

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

Why so-called third spaces are as effective in influencing buying decisions as they are in creating connection.

Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. The post ...

Marketing and personalization startup Hightouch locked up an $80 million Series C led by Sapphire Ventures, minting it as a ...