Dos Equis brings back ‘Most Interesting Man’ as it tries to revive slumping beer sales

After a 10-year pause on the beloved character, Dos Equis premiered a new 60-second ad with “The Most Interesting Man” during ...
ADWEEK on MSN

Dos Equis Revives Most Interesting Man to Shake Up ‘Boring' Beer Sector

Heineken brand Dos Equis brings back The Most Interesting Man in the World after a decade-long hiatus.

Tom Brady and Gabrielle Union Toast the Return of Dos Equis' Most Interesting Man on Miami Sailgate (Exclusive)

Dos Equis hosted their Sailgate ahead of the College Football National Championship between Indiana University and the ...

Dos Equis brings back the Most Interesting Man—and bets nostalgia still sells beer

Dos Equis is reviving its most iconic campaign, bringing back Jonathan Goldsmith and a familiar catchphrase. The Most Interesting Man is set to make a return to television.

Dos Equis revives ‘Most Interesting Man’ ads as beer sales struggle

Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around ...

After a Decade, Dos Equis’ Original Most Interesting Man in the World Returns

Dos Equis announced on Friday that it is reviving one of advertising’s most recognizable characters, announcing the return of ...

Dos Equis Brings Back the Most Interesting Man in the World

Jonathan Goldsmith, now 87, returns to a beer business that has changed plenty since his last appearance for Dos Equis.
Marketing Dive

Why Dos Equis revived the Most Interesting Man amid category headwinds

Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the ...

DOS EQUIS(R) BRINGS BACK THE MOST INTERESTING MAN IN THE WORLD(R)

Dos Equis (R) is imported into the US by HEINEKEN USA Inc., the nation's leading high-end beer importer, which is a subsidiary of Heineken International N.V., the world's most international brewer.
PRIMETIMER on MSN

Is the new Dos Equis guy the same as the original? All about the 'Most Interesting Man in the World' as iconic persona returns online

Jonathan Goldsmith is back as the Most Interesting Man in the World in a new Dos Equis commercial.

Dos Equis brings back 'Most Interesting Man' commercial after a decade

The relaunch comes during a transitional period for Heineken, as days earlier, the CEO Dolf van den Brink announced he would ...
Son of Grey on MSN

Dos Equis Amber vs Modelo Negra Mexican beer

In the latest round of our Mexican Beer Battle we pit the champion Dos Equis Amber against the challenger, Modelo Negra. Which beer will move ahead and take the current beer battle crown?