Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s brands impact consumers’ lives to expand.

During its participation, Elm signed strategic agreements to promote the exchange of expertise and strengthen KSA’s position ...

Majid bin Saad Al Arifi, official spokesman and CEO VP of the Marketing Sector at Elm, said: “It is a pleasure to sign this ...

As we step into 2025, digital marketing is poised for transformative shifts. From the continued evolution of retail media and AI-powered search to the resurgence of marketing mix modelling (MMM) and ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM). Previously under limited access, Meridian is now freely available to all marketers, ...

DeepSeek uses an approach called test-time or inference-time compute, which slices queries into smaller tasks, turning each into a new prompt that the model tackles. Each step requires running a ...

On January 20, DeepSeek, a relatively unknown AI research lab from China, released an open source model that’s quickly become the talk of the town in Silicon Valley. According to a paper ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers have witnessed, this space is rapidly evolving. Smart brands are ...

Tesla TSLA.O launched a redesigned version of its best-selling Model Y crossover in the United States, Canada and Europe on Thursday, weeks after it was first released in China. The refreshed ...

The Launch Edition New Model Y is available in one trim level, with a price starting just shy of $60K before incentives and deliveries starting in March. The Launch Edition New Model Y is ...

Tesla's updated version of the Model Y is now available to order in the US, Canada, the UK, and mainland Europe — weeks after it was unveiled in China. In the US, the refreshed car, including ...