Before this weekend, you'd probably never heard of Epsilon Data Management. But the Texas-based marketing firm had almost certainly heard of you. In fact, the company behind the high-profile leak ...

Epsilon joins a growing roster of companies that support Unified ID 2.0. Here’s an up-to-date list: Xandr is integrating with UID 2.0 so that buyers and sellers can access the ID via Xandr’s ...

Customers of as many as 50 firms, including JPMorgan Chase & Co., Kroger Co., TiVo Inc., Best Buy Co., Walgreen Co. and Capital One Financial Corp., found out over the weekend that their email ...

Epsilon is the world’s largest permission-based e-mail marketer. Other companies, such as Best Buy, use Epsilon to send promotions or other e-mails to their customers. Naturally, the company has ...

Tim ‘TK’ Keanini, CTO of nCircle, agrees.“It’s hard to say exactly what Epsilon did wrong but from the magnitude of the data that was taken, it would appear that they could have segmented ...