Traditional rhetoric promotes that emotions have no place in business. That when too much sentiment is involved, the decision-making process is at risk of being compromised. But rather than suggest we ...

Wondering about the factors shaping the future of financial advice? If financial psychology came to mind, that’s no coincidence. In 2022, eMoney Advisor research focused on better understanding where ...

A man sitting in a kitchen with a laptop and calculator on the table while reading a letter with a focused gesture. In today’s financial landscape, achieving financial wellness isn’t just about ...

Ask Preston D. Cherry — a CFP financial advisor, university professor, holder of a doctorate and master’s degree and the president of the Financial Therapy Association — about the pioneers of planning ...

Close up of african american man with calculator checking bills at home. Savings, finances, economy concept. Black small business owner calculating income and planning budget Be honest, the number of ...

Every plan needs protection. But it can be hard to start a conversation about all of the nightmares in life — death, disability and long-term care. Many consumers are uncomfortable thinking about ...

The psychology of financial planning is about how people think and feel about money, and leveraging its findings in an advisory practice can help get better results for both parties involved, ...

Goals tend to fail either because we aim for the wrong things or because environmental factors keep us from succeeding, says ...

When I think back to the times in my life when I have felt the most stressed, most of them have involved financial stress. Both my body and me remember the feeling all too well. Worries I would not be ...

Behavioral finance is the study of how psychology affects investor behavior and financial markets. The study of behavioral finance relies on the assumption that investors and other financial ...

Money is more than a medium of exchange. It's also a reflection of your deepest desires, fears, and aspirations. Your behaviors surrounding money are often shaped by a range of psychological factors, ...