Beyond the fact that it’s packed with extra electrolytes and vitamins, classic Gatorade flavors like Fruit Punch or Cool Blue taste pretty dang good. And now, Gatorade is dropping a new ...

After an initial drop earlier this year, Beyond Immerse announced four new flavors: Cherry Berry, Strawberry Lemonade, Piña ...

Bye-bye Red 40: Gatorade phases out artificial colors for new lower sugar drink - Original Gatorade Thirst Quenchers contain ...

It comes after the brand's parent company, PepsiCo, announced plans to phase out artificial dyes in certain products ...

When brand partnerships in shows and movies are expertly done, they take a project to the next level. TheWrap's first-ever Brand Integration Power Players List celebrates the marketing gurus, industry ...

Last month, WNBA star and Indiana Fever guard Caitlin Clark teased her fans with her 'favorite flavor' by Gatorade ahead of ...

Stopping for hydration breaks, going from halves to quarters, and showing more ads will make this World Cup more familiar to U.S. audiences.

Caitlin Clark has captured attention with her standout play for the Indiana Fever and her growing influence off the court.

Memphis is searching for a new women's basketball coach after firing Alex Simmons. Simmons was fired after three seasons, ...

Matches at the 2026 World Cup will feature more TV ads than usual, with FIFA opening the door after instituting a blanket water break edict ...

Consumers could potentially spend less on groceries if the General Assembly passes Gov. Wes Moore’s legislation that seeks to ...

Happy International Women's Day, we've come a long way and still miles to go before we sleep. Whether it's politics or ...