Testing will take place in late September and early October at the Guitar Center HQ in Westlake Village, CA. According to Rich Thrush, who is leading the project dubbed Guitar Labs, phones will also ...

CEO Gabe Dalporto says he wants players to shape the details of its guitars, but those who get involved will have to sign an ...

Guitar Center launches the 2026 Exclusive Crossroads Guitar Collection, celebrating Eric Clapton’s legacy and longtime partnership with Guitar Center.

The retail giant has been working on its own guitar line for over a year, and now it’s about to test the first prototype ...

How have your experiences in-store changed over the past year? Has the company delivered on its CEO’s promises of improvement?

Guitar Center has unveiled the 2026 Exclusive Crossroads Guitar Collection, a lineup of signature guitars and accessories created in collaboration with Eric Clapton and industry-leading brands Martin, ...

Megan Moroney’s rise in the country music scene was fueled by teenage heartbreak and a trip to Guitar Center, she tells ...

This week's column features the Neal Agency partnering with WIN and more music industry promotions and hires at Mediabase, UTA, Oak View Group and more.

PRS paints the Silver Sky blue and more – all exclusive to Guitar Center with a portion of sales going to the Crossroads Centre ...

Investigators are asking the public for help identifying two grand theft suspects who walked out of a Guitar Center store in Westlake Village last month without paying. The incident occurred on July ...

Over several decades, I have sold hundreds upon hundreds of items, from a Plymouth Fury III station wagon to a red plastic ...

Clearing out the dross can give you space to organize the things you keep so they enrich rather than frustrate your life. If you change residences, the people who help you move won’t hate you as much.