LL COOL J's Rock The Bells and Black Promoters Collective Bring Hip-Hop Home for the Holidays with the Rock The Bells Festival in Newark

This Thanksgiving weekend, Hip-Hop is coming home. Rock The Bells Festival returns to Prudential Center on Sunday, November 29, bringing generations of fans together to close out Hip-Hop History Month ...
The Hollywood Reporter

Paramount Global Leads $15M Investment in LL Cool J’s Rock The Bells, Inks First-Look Deal

Raine Ventures and Irving Azoff also invested in the hip hop brand in the Series B round. By Alex Weprin Senior Editor The media company is leading a $15 million Series B funding round in the actor ...
Rolling Stone

LL Cool J Turns Quick Bodega Run Into Rock the Bells Festival Lineup Announcement

LL Cool J has an announcement to make, but first he has to make a quick stop at the bodega to pick up a few things. There’s the Rick Ross cigar, the Jadakiss chapstick, a few Digable Planets gumballs, ...