The hoodie, part of a Jordan Brand collection, featured the phrase 'Love, Hurts' and resonated deeply with fans. Hurts wore it during the Eagles' Super Bowl parade, adding to its demand.

Here's a look at the story behind Hurts' Jordan-themed "Love, Hurts" hoodie worn during Friday's Super Bowl 59 parade. Hurts showed up to the Eagles' parade on Friday with a hoodie that reads ...

Eagles quarterback Jalen Hurts turned heads at Philadelphia’s championship parade with a Jordan Brand hoodie that kicked off a city-wide campaign celebrating his Super Bowl triumph. Jordan Brand ...