Midway through his sixth season in the league, former Michigan Basketball standout Jordan Poole continues to make noise in the NBA. On Wednesday, Poole notched ...

Jordan Brand, for their part, knows what they have with the Bred and they always have. The shoe only comes back around every ...

To join in on the NBA All-Star Weekend hype, Adidas is dropping a new colorway of its best modern signature basketball ...

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

Name: Air Jordan 4 NET “Triple Black” Colorway: Black/Black/Metallic Silver SKU: FN7251-001 MSRP: $210 USD Release Date: ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

Anthony Edwards doesn’t consider himself a superstar.

Overall, Nike is a dominating force in the footwear and sports apparel industry. Air Jordan is a significant help to the company's bottom line, as it brought in over $5 billion alone in 2022. However, ...

Kobe Bryant ’s final adidas signature shoe is making a long-awaited return. The adidas Crazy 2, formerly the Kobe 2, is set ...

Skateboarding began in the United States around the 1940s, but the sport really began to take off in the 1970s when ...

Kendrick Lamar called on his fellow Compton, Calif., native Serena Williams for an instantly viral moment during his Super ...

Jalen Hurts has had a great season, but his off-field ventures have helped him secure deals with brands like Nike, and create ...