These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.

According to Reddit users, this is the single most comfortable pair of Air Jordan shoes you can buy. That alone would get ...

Nike says this “modern shoe built on the air Jordan legacy” has “cloud-like cushioning and design elements that echo the AJ4.

John Trottier, an accomplished sneaker customiser ... the “Lions Dance” Air Jordan 1 High Lux, is a testament to this through stunning detailing and a beautiful flow of colours inspired ...

WASHINGTON - 1985: Detail of the "Air Jordan" Nike shoes worn by Chicago Bulls' center Michael ... [+] Jordan #23 during a game against the Washington Bullets at Capital Centre circa 1985 in ...

Buzz on social media often leads to sneaker sales. But while Kanye sports over 22 million Twitter followers, Michael Jordan doesn’t use social media at all. Although they’re not the same thing ...

These are the shoes that Michael Jordan during most of his rookie season with the Chicago Bulls in 1984-85, while Nike started selling the Nike Air Jordan 1 sneakers in only a handful of test ...

Even better, the interesting anecdote inspired a new colorway for one of Jordan's most iconic sneakers. The Air Jordan 3 is back and better than ever in the "Lucky Shorts" colorway. Fresh off of ...