The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s ...

If you're in the market for products that give you glowing skin without breaking bank, I have a list full of ~Seoul~utions ...

Since then, K-beauty has only grown in popularity, becoming a major movement not only Stateside but also in the global skin-care industry. Many Korean-made products focus on treating (and ...

Innisfree will make its range of products, including serums, face masks, sunscreens, and makeup, available on Zepto ...

South Korea’s largest multi-brand beauty retailer, Olive Young, is setting its sights on the US market with the establishment ...

Read on, for the very best Korean skincare brands and products, as tried and tested by the ELLE UK Beauty Team.

But, owing to the fact it has extended its shade range considerably (it’s now available in 40 shades as opposed to a measly three) and the recent hubbub of fellow K-beauty brands, including Cosrx and ...