Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...

Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush on a ...

Walk into any major drugstore or beauty retailer in 2026 and something has fundamentally changed. Men are browsing cosmetics aisles without hesitation, testing foundation shades and comparing ...

Will Nigeria fully embrace this trend? Beauty standards have traditionally been tied to women, with makeup seen as a feminine practice. However, in recent years, a growing number of Nigerian men are ...

Grooms at the altar this wedding season will be sporting a more polished look. Men are increasingly investing in makeup, nails and skincare for their big day, according to research from Pinterest.