Ahead of the 2025 NBA playoffs, the Play-In Tournament tips off tonight, April 15, with the Orlando Magic vs. the Atlanta ...

NEW YORK —A new report from Nielsen’s The Gauge shows that the NCAA tournament helped drive cable’s traditional March ...

John Calipari has been building the Arkansas Razorbacks into a college basketball powerhouse since accepting the head ...

Nielsen has released The Gauge report for March 2025, which saw cable bounce back a little thanks to March Madness broadcasts. Seasonal TV trends are beginning to take hold once again. That’s the ...

The annual men's college basketball tournament drew sizable audiences to CBS and TNT, with the cable TV sector benefitting the most. This article, Nielsen: March Madness boosts traditional TV viewing ...