7. Price Font Size. Marketing professors at Clark University and The University of Connecticut found that consumers perceive sale prices to be a better value when the price is written in a small ...

From psychological nudges to pricing games, some marketing tactics are designed to make spending feel like a smart decision. Check Out: 4 Things You Must Do When Your Savings Reach $50,000 ...

What’s the difference between $1.00, $0.99, and $0.98? More than you might think. We’re not talking about a few cents here. We’re talking about pricing psychology, which is explained in this ...

To recap: unit pricing takes the price of the item (say, $1.59 for a 24-ounce jar of spaghetti sauce) and divides it by a standard unit of measurement (such as ounces) to provide a simple price ...

However, the introduction of electronic shelf tags has become a contentious issue. Politicians fear that these tags could lead to surge pricing, similar to Uber's model, where the time of day ...

They lure shoppers in with the promise of multi-buy offers, price drops and BOGOFs but are supermarkets really giving us the best deal? While it's true that most supermarket offer good value for money ...

The marketing tricks that have kept Barbie’s brand alive for over 60 years Published: March 8, 2023 2:39pm EST. Sameer ... and carry higher price tags than the average doll.