Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Viewers mourned the loss of the prestige that the HBO name carries, and mocked the need for a new 'The one to watch for HBO' strapline in the absence of the network's name. And now, somehow, Max has ...

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to its ...

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

HBO Now gave way to HBO Max, which later became Max—and now, Max is getting its HBO vibes back with yet another rebranding. This go-around is mainly about color changes, but it just might be the ...

It's official: Peacemaker season 2 will finally make its Max debut on August 21, 2025. The incredibly popular comic book TV ...

Discovery, which owns HBO, is a huge conglomerate ... Viewed in that light, its recent rebranding as Max seems fitting. That means a lot of large-scale fantasy series and selections from the ...

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look.