Michael Jordan's ritual inspired the Air Jordan 3 "Lucky Shorts"
Even better, the interesting anecdote inspired a new colorway for one of Jordan's most iconic sneakers. The Air Jordan 3 is ...
Why Jordan Brand sees the NBA All-Star Game as key to building culture and community
Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...
The Sports Rush5d
Michael Jordan’s Brand Kicks Off 40-Year Anniversary Celebration With a 1,200-Drone Show in Bay Area
Jordan Brand celebrated its 40th anniversary with a spectacular drone show over the Bay Bridge in San Francisco.
Footwear News on MSN6d
Nike Turned Michael Jordan's Iconic Jumpman Photoshoot Into a Jacket
One of the most iconic logos in all of footwear is getting memorialized on a new piece of outerwear from Nike, Inc.'s Jordan ...