NBA icon Michael Jordan told every player who wore his Air Jordan sneakers the same stern message. “Don’t embarrass my shoes,” Jordan told SLAM in 1996. People tend to forget that Jordan wanted to ...
The partnership between Nike and Michael Jordan is without doubt the most successful one in the history of the shoe industry. The Swoosh brand went from being a start-up to the industry giant it is ...
“Michael, you’ll be a partner in the business,” I said, sketching out a vision of the future and a package of star ... approve a Jordan shoe. If we don’t go all in, his shoes are gonna ...