Hoosky is a merchandise brand founded by Northeastern students that sells apparel featuring their logo — a cartoon husky.

In pediatric dentistry, you have two audiences: the child (consumer) and the parent (customer). Your branding must appeal to both.

Blue is often linked to tranquility and serenity, and many people who favor this color naturally seek out calm environments.

This guide covers all the logo design rules, best practices ... Brilliant designers tap into colour psychology when composing logos. Match hues with descriptive brand attributes or desired responses ...

The most effective beauty logos fuse art and psychology, employing thoughtful design elements that evoke desirable emotions ... companies can create a visual shorthand that remains in the consumer's ...

Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each ...

Take a moment and consider how you define mind relative to consciousness ... understanding designed to clarify foundational issues in psychology and philosophy. The Many Meanings of ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

That little voice that is narrating your experience as you read this—is it in your mind or in your brain? At first glance, this might seem like a stupid semantic question. But it cuts to the ...

This study assumes significance in light of Sunita Williams and Barry Willmore being stranded in space for about nine months.

Riddle me this: how can it be that reading these words activates nearly identical word-sensitive patches of the brain's visual system in you and nearly every other reader of this story? And that a ...