Julian Runge is speaking at AdExchanger’s Programmatic IO conference in New York City on September 28-29. If you haven’t grabbed your ticket yet, you can secure your seat here. Marketing mix modeling ...

3M Company is transitioning from a litigation-driven narrative to an execution-focused story as major PFAS liabilities are now resolved and structured. MMM delivered 200 basis points of adjusted ...

Google wants to make it easier for marketers to tap into the insights of its Marketing Mix Model (MMM), Meridian. The company today launched a new code-free interface that helps non-technical users ...

Marketers have a lot of misconceptions about marketing mix modeling (MMM). But it’s far less expensive – and easier – to execute than it used to be. Deli meat brand Land O’Frost has been investing in ...

We recently compiled a list of the 12 Most Undervalued Dow Stocks to Buy According to Analysts. 3M Company is one of them. 3M Company (NYSE:MMM), a diversified industrial giant known for its ...

Data analytics company Circana has completed its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business, the company announced. Financial terms were not disclosed. The unit will be integrated ...

When Domino’s Pizza Enterprises set out to overhaul its marketing measurement approach, the goal was clear: make media investment smarter, faster, and far more actionable. But as Blake Rand, head of ...

EvolveMKD embraced its name in 2024, evolving its offerings to meet the shifting PR landscape. CEO and founder Megan Driscoll added a performance marketing division as she noticed PR and digital ...

EvolveMKD stands out as an independent agency amid a landscape dominated by large networks and agency mergers. In this video, CEO and founder Megan Driscoll talks about the benefits and challenges of ...

On Friday, May 30, Citi analyst Andrew Kaplowitz increased the price target for 3M Company (NYSE:MMM) from $141 to $160 and reiterated a “Neutral” rating. This decision came after a meeting with the ...

3M (NYSE: MMM) recently reported its Q4’24 results, with revenues and earnings beating the street estimates. The company reported adjusted revenue of $5.81 billion and earnings of $1.68 on a per-share ...