This repository explores Market Mix Modeling to analyze the causal impact of marketing strategies on sales performance using statistical analysis and OLS regression. It helps businesses optimize ...

Gerard Martín is set to be a blaugrana until 30 June 2028 after his contract extension was confirmed on Friday. Significant news for the player, who assures that he "hadn't thought about anything ...

Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for search in 2025. Assembly MENA’s Ryan Garner talks about the marketing mix ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM). Previously under limited access, Meridian is now freely available to all marketers, ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data scientists. Designed to help marketers better allocate budgets in today’s challenging ...

Oh this is just delightful: for the opening of his documentary film on the history of music on SNL he co-directed with Oz Rodriguez, Questlove produced what the NY Times calls “a high-speed, ...

Whether you’re looking to dive deeper into stories of age-gap romances, self-acceptance, or power, books can extend the emotional landscape “Babygirl” introduces. Boston.com reached out to ...