How Jordan Brand's "40 Years of Greatness" Campaign Took Flight
Interview with Jordan Brand executives about the development of "40 Years of Greatness" campaign and the company's plans for ...
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Too Many Jordan 1s? How Nike’s Strategy Could Be Hurting the Legacy
Nike is dropping multiple hyped Jordan 1s in February, but is the sneaker losing its appeal? We break down whether too many releases are killing the hype.
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A History of Nike and the Brand's Athlete Partnerships
Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...