Angered by the shoe giant's commercial, Charles Barkley took his revenge by sweeping the Warriors in the playoffs.

The highlight of the Super Bowl every year is seeing all the fun ads that companies can put together in hopes of capturing the hearts and minds of viewers. One that made an impact was Nike’s ...

I want to ask you about the Nike “So Win” ad with top female athletes like Caitlin Clark and Jordan Chiles. In some ways, it was like a throwback to some of the ads we’d seen from Nike before. So it ...

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful ...

Super Bowl LIX ads avoid politics, featuring stars like Ben Affleck and David Beckham, as brands spend a record $8M per slot for pure entertainment.

Amid the Philadelphia Eagles’ defeat of the Kansas City Chiefs and Kendrick Lamar ‘s triumphant halftime show featuring SZA at the Super Bowl LIX, Nike, Inc. debuted its first Super Bowl ad in 27 ...

Women athletes are told they can’t be bold, make demands, break records or stand out in Nike’s Super Bowl spot, which ...

WNBA stars have been popping off with their off-court endeavors recently! The post Nike All Set to End 27-Year Old Super Bowl ...

More than a half-dozen elite female athletes are starring in the new commercial, as the apparel maker capitalizes on the ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Nike is planning to return to the Super Bowl after a 27-year hiatus, according to a recent resesarch note from an analyst.

A sports brand went viral on Monday and Tuesday after promoting an ad calling for the protection of women's sports. XX-XY Athletics founder and CEO Jennifer Sey promoted a new ad on Sunday ahead ...