Nike is making a high-stakes bet on a Super Bowl commercial to breathe new life into its struggling brand. After losing market share to Hoka and others, the company is turning to the meteoric rise ...

The Super Bowl commercial, conceived with ad agency Widen + Kennedy, was intended to reach women shoppers, and to demonstrate ...

As Nike plots its comeback, the brand is celebrating women athletes changing the game in its first Super Bowl ad in nearly three decades. "So Win," created by Wieden+Kennedy Portland, will debut ...

Nike debuted its first Super Bowl commercial in 27 years last month, and while a star-studded female lineup of athletes was involved, the ad received criticism for the company’s stance on ...

On March 22, the compelling interplay of sports and family took center stage when veteran player Zhang Linpeng of Shanghai Port shared a heartwarming series of Nike advertisement photos on social ...

Nike will report fiscal third-quarter earnings after the bell on Thursday as the company tries to execute a turnaround under ...

Feb 11, 2025, 6:21am CST Updated: Feb 11, 2025, 6:53am CST Courtesy of Nike Iconic female athletes like Jordan Chiles were featured in Nike's "So Win" campaign during the Super Bowl. It focused on ...

There's never been a better time than now to purchase popular shoes Nike has called "one of the coolest sneakers of the season." Nike is selling highly rated Nike Zoom Vomero 5 Men's Shoes for as ...

Nike’s shares plummeted Friday as investors grew wary about new CEO Elliott Hill’s turnaround plans after the struggling sneaker giant warned that sales could plunge by double digits.

Nike is in a major slump. The company’s global sales dropped 9% last quarter, including a 17% drop in China, Nike said Thursday. In North America, Nike’s largest market, sales dropped 9%. But ...

More than two years after a group of 25 garment-sector unions representing workers in Nike’s supply chains in South and Southeast Asia filed an international labor complaint accusing the ...