Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Harry and Sally! Catherine O'Hara and Willem Dafoe! The Budweiser Clydesdale foal! The 2025 Super Bowl commercials failed to live up to the hype — and the hype is at the root of the problem.

Super Bowl 59 is underway, with the Kansas City Chiefs facing a familiar foe, the Philadelphia Eagles, hoping to win the ...

Super Bowl 59 is underway, with the Kansas City Chiefs facing a familiar foe, the Philadelphia Eagles, hoping to win the Lombardi Trophy for a ...

The Kansas City Chiefs defeated the Philadelphia Eagles in the Super Bowl just two years ago to rematch again in LIX. Follow ...

Jordan Chiles appeared to reference her Olympic Bronze Medal Controversy in a new ad for Nike, released during the 2025 Super ...

Eagles QB Jalen Hurts is wearing a pair of Air Jordan 1 Retro High ’85 OG ‘Bred Banned’ cleats in Super Bowl 59 and Nike ...

At one point during the 2024 NFL season, Jalen Hurts was fined for wearing different-colored cleats during a single game, and ...

Super Bowl MVP Jalen Hurts was treated to an outstanding "Love Hurts" commercial right after the Eagles handily beat the Chiefs 40-22 in Super Bowl 59.

Celebrities may no longer be winning at the Big Game. An array of Super Bowl advertisers turned up with creative ideas that ...