Normally, "What The" is not a positive way to start off a sentence when you see a new pair of sneakers. However, in the case ...

From Andy Warhol to Matthew Barney—the contemporary art world intersects with sports in ways both celebratory and challenging ...

USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big Ten regular season title. As a freshman, Watkins averaged 27.1 points, 7.3 ...

That is exactly what Jayson Tatum and the Boston Celtics did last night. The Celtics defeated the Miami Heat 103-91. Tatum ...

New Balance has released their new NB Academy Collection, which features Los Angeles Sparks star Cameron Brink at the forefront.

Watkins' historic trading card and memorabilia deal makes her the first female collegiate athlete to have this type of deal with Fanatics.

DJ Khaled reportedly has the biggest collection of sneakers; near about 10,000 pairs that are worth about $8 million.

After elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network star to discuss why.

Nike recently released a massive Super Bowl ad for women's sports. What did you think of the commercial? Why did it work? I think because this is a time in sports where people want that ...

USC guard JuJu Watkins has signed a historic multi-year deal with Fanatics. The deal makes her the first female college ...

The former Baylor football player is tackling the world of NIL with a startup he says is on pace to become a $250 million ...