Jordan Brand celebrated its 40th anniversary with a spectacular drone show over the Bay Bridge in San Francisco.

As he prepares to secure his spot in the Hall of Fame, Carmelo Anthony is, in many ways, just getting started.

Union LA and Jordan Brand are set to reprise their wildly successful duo of split-styled Air Jordan 1 collabs from 2018 with ...

Nike is dropping multiple hyped Jordan 1s in February, but is the sneaker losing its appeal? We break down whether too many releases are killing the hype.

Jordan Brand, for their part, knows what they have with the Bred and they always have. The shoe only comes back around every ...

To join in on the NBA All-Star Weekend hype, Adidas is dropping a new colorway of its best modern signature basketball ...

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

The Swoosh’s flagship subsidiary, Jumpman label, came in the news for the expected release of the Air Jordan 1 High OG UNC Reimagined variant.

Nike is one of the largest athletic footwear and apparel manufacturers in the entire world. The company was first founded by ...

Nike’s Jordan Brand is reportedly set to bring back a beloved sneaker with the release of the Air Jordan 1 Low “Black Toe”.

Here are the five best commercials from Super Bowl LIX.