Kendrick Lamar wore Nikes in the halftime show; Serena Williams wore Converse. The post Nike’s Huge Super Bowl: From Jalen Hurts to Kendrick and Serena appeared first on Front Office Sports.

The reported Air Jordan 1 Low '85 "Royal" sneakers have been making waves in the global footwear industry. Initially rumored to be scrapped, this highly anticipated release is set to launch in Europe ...

The NBA All-Star Weekend, a showstopper for basketball fans, is also the most anticipated and important event in the sneaker world.

Citi has downgraded Nike Inc.'s stock to neutral from buy, citing the challenges facing the sneaker maker as it attempts to get back on track.

There are several important days on the sports calendar for the sneaker industry, but nothing can compare to the hype ...

To coincide with the 40th anniversary of the Air Jordan 1 High’s release, Nike and Jordan Brand are running a marketing campaign, giving gamers a peak into the bland and boring world that exists on ...