The Air Jordan 12 stands out as one of the most iconic silhouettes of the Jordan Brand, and sneaker enthusiasts are always on the lookout for new colorways.

Indiana Fever star Caitlin Clark was among several female athletes featured in Nike's first Super Bowl advertisement in 27 years.

With Doechii narrating fresh off her Grammy for Best Rap Album, Nike highlighted nine elite female athletes balling out set to Led Zeppelin's "Whole Lotta Love." Featured in the c ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

For decades, sneakers didn’t have much style to them and were more about function. That began to change in the 1970s and by ...

In an unprecedented move that has sent shockwaves through college basketball, M. Jordan has reportedly decided to move his ...

A Nike shoe, part of Las Vegas Aces WNBA basketball player Aja Wilson's new signature shoe and athletic apparel collection, ...

Marcus Jordan, son of NBA great Michael Jordan, former UCF player and star of "The Traitors," was arrested in Florida.

Pregame and halftime activities highlighted Duke Athletics’ partnership with the Duke Climate Commitment, as well as the ...

A child called 911 after his pregnant mother was fatally shot in Portsmouth on Feb. 5. The child’s father now faces ...

Like his older brother, Patrick began his collegiate career at Iowa where their dad, the legendary Fran McCaffery, coached the men's basketball program. The 6-foot-9 forward then transferred to Butler ...