There are several important days on the sports calendar for the sneaker industry, but nothing can compare to the hype ...

NIKE, Inc. is dominating NBA All-Star Weekend, displaying its dedication to the game with exclusive events, exhibitions and product drops across its ...

After donning a sweatshirt with Michael Jordan on it during the X Games, it appears that Powell may be riding for the brand.

Nike has put black bars over Air Jordan 1 sneakers on its website to celebrate its iconic commercial from 40 years ago.

This post contains affiliate links ... For four decades, NBA legend and former Chicago Bulls shooting guard Michael Jordan has proven himself to be just as unstoppable in the sneaker industry ...

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

The hype began with a simple Instagram post ... Michael Jordan attended, and won a National Championship at in 1982. It wouldn’t exactly be Jordan’s first foray into snowboarding, either. When ...

Here's more on who Nico Harrison is and what he said regarding the Luka Doncic trade and the new era of basketball in Dallas.

One of Michael Jordan’s most ... launch during holiday ’25 from Nike’s SNKRS platform and select Jordan Brand retailers. The sneaker’s style code is DN3707-202. Retail pricing has not been confirmed.

Michael Jordan has been compared to many things throughout his career as an NBA player and businessman, but fans were shocked when Kanye West added a new one to the list.

The most shocking trade in NBA history began with a secret meeting in a coffee shop in Dallas -- and was fueled by a 20-year ...