UCLA guard Kiki Rice, the first female athlete to sign an NIL deal with Jordan, has been a key part of the Bruins' run to the Final Four this season.

Nike announced a move to jumpstart sneakerheads around the globe. The outfitter is doubling down on their two biggest ...

But at its core, the Nike Kobe line is about getting buckets on the hardwood. Athletes and fans continue to buy up all of the ...

The Nike KD Trey 5 X is on sale for $51, a 49% discount from its normal price of $100. These stylish and supportive ...

The Nike GT Future is the latest in basketball tech. Check our Sneakers news for more upcoming releases and breaking content!

After the Converse "Chuck Taylor" All-Star, the first ever signature athletic shoe in 1921, dominated the basketball shoe ...

Do you remember when Kobe Bryant wore this Nike Kobe 6? Check our Sneakers news for more upcoming releases and breaking ...

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

After Booker rebounded an Ole Miss miss while wearing one shoe, she flipped the basketball to Harmon. In turn, Harmon flipped Booker's shoe back to the SEC Player of the Year. Harmon then quickly ...

Nike also wants to push shoppers to buy new, higher-priced Air Max shoes and newer Pegasus products. In recent years, the company has slashed the number of traditional retailers it sells to ...