Liverpool have announced a blockbuster new kit deal that will see their shirts and training wear manufactured by adidas after ...

Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, investors and analysts said, as the German brand looks for new sources of growth ...

Asos sportswear director Tim Williams reveals a glimpse into the etailer's strategy for growing its sportswear division ...

The end is in sight for Nike and Liverpool’s time together following the official announcement that the Reds have signed a ...

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Liverpool will be one of only a handful of sides who will get the Adidas Trefoil logo on their third kit next season.

The sportswear giant will take over from Nike when their contract ends after ... League version of the new home kit, featuring the Adidas logo and Liverpool crest on either side of the chest ...

The TRX Mesh SPZL gets a full makeover with extra overlays, tweaked materials, refined eye stays, and reworked tooling. The ...

With Adidas set to take over the reigns of next season's Liverpool FC kit, fans could expect a stunning 90s throwback and ...

A Stunning Throwback by AdidasAdidas is poised to take the helm from Nike for the Liverpool FC 2025-26 season kit, promising ...

Liverpool have announced a new kit deal with Adidas which will see the German sportswear giants produce the Reds' kits from ...