Harry and Sally! Catherine O'Hara and Willem Dafoe! The Budweiser Clydesdale foal! The 2025 Super Bowl commercials failed to live up to the hype — and the hype is at the root of the problem.

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing ...

Jordan brand - famous for its shoes - used Philadelphia Eagles quarterback Jalen Hurts' Super Bowl winning performance on ...